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Telecoms Partner



Banking Partner



Media Partners











Companies that have attended previous Customer Experience Conferences.
  • Abu Dhabi Islamic Bank
  • Al Fahim Group
  • Al Rajhi Banking & Inv Corp
  • Artisol Management
  • Commercial Bank of Dubai
  • Equate Petrochemical
  • Etisalat
  • HSBC
  • Kaya Skin Clinic
  • Mafraq Hospital
  • National Bank of Fujairah
  • Nawras Telecommunication
  • Oman Telecommunications Co
  • Qatar Fuel
  • Qatar Telecom
  • Saudi Arabia Airline
  • Saudi British Bank
  • Saudi Electricity Company
  • Saudi Telecom
  • UAE Exchange
  • Vodafone Qatar
  • Wild Wadi Water Park
  • Zain Telecommunications
  • Silah
  • Oracle
  • Spanco
  • Lobitel
  • In2sol
  • CariZMa
  • Xerox Emirates
  • Nokia
  • HSBC Amanah
  • AW Rostamani
  • Dubai Airports
  • Abu Dhabi Commercial Bank

    • Workshop A

    Tuesday 24th April 2012 - am
    Customer Attraction: How To Win New Clients By Improving The “Journey”

    Workshop Timings:
    Registration for morning workshops will begin at 08:30. They will start at 9:00 and end at 12:30 with lunch. There will be breaks at appropriate times.

    Rationale
    Attracting customers has always been essential for organisations to ensure development and profitability, but “winning” new clients tend to be more and more challenging as competition in the GCC gets tighter and the economic environment tend to globalise. Services, personalisation and consideration are now highly valued by consumers before the actual purchasing process.

    This workshop will focus on the methods and best practices to improve the upstream touch points of a customer journey in order to attract new customers.
    Workshop leader will be announced soon.

    Learning objectives
    • How can your customer experience strategy attract new leads? Targeting emotions and creating desire
    • Best practices and concrete tools to create a story to raise your brand awareness and deliver an unforgettable first part of the journey
    • Properly integrating design management in your development strategies to create “Love Brand” and get closer to your customers
    • The details make the difference: Identifying the “little extras” which result in “big profits”
    • Communicating on the promises of the journey to arouse admiration and turn leads into new customers

    Your Workshop Leader
    Dr Darren Coleman, Managing Consultant, Wavelength Marketing, Birmingham – UK
    TELECOMS PARTNER BANKING PARTNER MEDIA PARTNERS