| 08:00 |
Registration And Morning Coffee | |
| 08:30 |
Chairman’s Opening Remarks | |
| keynote |
Opening Presentation | |
| 08.45 |
CSR And Sustainability: What Does It Mean For PepsiCo? | |
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Huw Gilbert
Communications Director for AMEA, PepsiCo | |
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| 09.30 |
Vodafone Qatar’s World Of Difference Programme – Social Entrepreneurs Leading Innovation And Change In The Workplace | |
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- Social entrepreneurship as an innovative approach to entrepreneurship
- How seeking ‘social value’ is not necessarily incompatible with making a profit
- Social entrepreneurs as innovators and change-makers
Luisa Gentile
Head of Corporate Social Responsibility, Vodafone Qatar, Qatar | |
| 10:15 |
CSR After The Economic Downturn – The New Business Imperative | |
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- What is a good company?: The major shift in public sentiment during the economic downturn
- Why it is now time for companies to implement sound CSR policies?
- Thinking about responsibilities beyond complying with the law of the countries in which a company operates
Wafa Tarnowska
CSR Manager Middle East, DLA Piper Middle East LLP, UAE | |
| 11:00 |
Interactive Voting Session | |
| 11.15 |
Networking And Refreshment Break | |
| 11.45 |
Aligning CSR Strategy To Overall Business Strategy | |
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- Identifying the key elements in a successful CSR strategy
- Aligning your CSR and business strategies
- Getting the stakeholders involved
Antoaneta Popova
Founder, iLearn Sustainability, UAE | |
| 12:30 |
CSR Through Partnership
Eng. Mahmoud M. Al Turkistani
Vice-President & Head of CSR Department, National Commercial Bank, KSA | |
| 13:15 |
Interactive Voting Session | |
| 13:30 |
Speaker-Hosted Lunch Tables | |
| 14.30 |
Ensuring Your CSR Report Becomes A Useful Strategic Document | |
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- Do’s and don’ts of successful CSR reports
- Deciding on the best reporting standard for your company
- Examples of companies benefitting from CSR reporting
Jeannette Vinke
Senior Lecturer, American University of Sharjah, UAE | |
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| 11.15 |
Effective Internal And External Communication Of CSR | |
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This practical session will provide delegates with a stepping stone to put theory into practice, providing them with practical techniques to take back to the office. After a 20-minute presentation, delegates will work in groups and thematic communication strategies. This will be followed by a general discussion on each theme. Themes will include:
- How to convince sceptics that CSR is not just a good cause
- Inspiring your staff to get involved
- Effective branding of CSR programmes and initiatives
Antoaneta Popova
Founder, iLearn Sustainability, UAE
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| 16:15 |
Interactive Voting Session | |
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Delegates will once again answer the questions posed to them at the beginning of day one and with a discussion of what conclusions can be drawn from a comparison of the results. | |
| 16.45 |
Closing Remarks And Close of Day Two | |