a warm welcome from our chairman

Dear Colleagues,

Welcome to the Corporate Communications Conference 2010 in Dubai.

Let me start by making one thing clear. In my world, it is not our obligation as communication professionals to ensure that communication strategies are aligned to company strategies. If we simply align our communication strategy to the business strategy set out by our leadership, we will never be the profession we want to be and we will never have the influence successful communication demands. And if we have no influence on the future direction of our organization, then how can we as a profession demand to be heard by our executives and our boardrooms. In other words, we as an industry must get closer to our executives and boardrooms. How? We must continue to validate ourselves by consistently being strategic in our thinking and add tangible long term value for our organizations rather than focusing on quick wins and quick fixes. When we succeed in this our organizations will also succeed in their endeavors.

I am therefore personally thrilled about being part of the Corporate Communications Conference 2010 in Dubai as it brings together some of the world’s leading corporate communication practitioners who will share with us their thoughts and visions on corporate communication as a strategic tool while at the same time being a great event for you to network and an opportunity to benchmark with you peers from the Middle East and beyond. In my career I have had the privilege of speaking at leading conferences around the world and I am very proud to say that the speaker lineup for the Corporate Communications Conference 2010 is simply unrivalled. I am therefore confident when I say that the conference promises to be two days of intensive strategic discussions on everything you need to know about the current state of corporate communication and exciting case studies with actionable takeaways you can take with you and implement in your own organization.

As a corporate communication professional, there is really only one place you need to be in 2010 and that is the Corporate Communication Conference 2010 in Dubai.

I look forward to meeting you personally in Dubai in March.

Kindest Regards,

Christian J. Schultz
Head of Communications
Mattel Inc

the topics

for some these are just presentations, for you they are tools to beat your competitors.

This year’s programme is a result of five weeks extensive research with key corporate communications experts and publications. All topics and discussions have been requested by you and are tailor made for you. The best part of this is that our presentations are not your typical conference presentations – they are not boring. They are more like after dinner conversations in your colleague’s house. The aim is to provide you with tools
you can immediately use when you go back to the office. We do not want to lecture you – we simply want to share experiences with you.

What are the main topics covered at the event?

• Reputation management
• Change management
• Crisis management
• Internal communications
• External communications
• PR and new media
• Corporate responsibility

But, if we have missed a topic or you want to hear from an expert or a company that is not currently featured in the programme please write to kosta.petrov@iirme.com and we will try our best to make your wish a reality.