Event Overview

Barbara Knight, Former Deputy Press Secretary To First Lady Laura Bush

Christian Schultz, Communications Director, Mattel

Roger Conner, VP Corporate Communications, MARRIOTT

ARE YOU PREPARED FOR A CRISIS?

   CUTTING EDGE PRESENTATIONS BY:

BBC	MARRIOTT	BNP PARIBAS
SAUDI ARAMCO	AMERICAN AIRLINES	BP
THE GLOBAL FUND	DUBAI INTERNATIONAL	GE
GAZPROM	Dow Chemical IMEA GmbH
VERA WANG	CAPITAL

2009 will probably be one of the hardest years for all of us working in the communications industry. As companies lay off employees and cut costs, it is your job to make sure that your company’s reputation remains intact, both internally and externally.

Bearing this in mind, we have been working very hard over the past few months to create an event that will not sell cheap fairytales and which won’t tell you you’re immune from the financial crisis. What it will do is help you handle these complex conditions like a true communications professional. So, if you have a chance to attend one event in 2009, let it be Corporate Communications 09, the only event in the Middle East focused on challenges and trends in corporate communications.

The event this year is centered on crisis and reputation management. Taking into account today’s market conditions, these are absolutely the two most important things that you need to concentrate on. In volatile times your reputation is fragile and you must make sure that it is not damaged. Our speakers, presentations and workshops will help you achieve this. You have our personal guarantee.

Although the credit crunch is on everyone’s mind, Corporate Communications 09 will offer constructive discussions on employee engagement, internal branding, new media, corporate social responsibility and media relations. All of these will be covered in depth by our carefully selected speaker panel consisting of representatives from some of the world’s most respected companies.

On top of two days of interactive presentations we will also give you an opportunity to attend our three post – conference workshops:

Post Conference Workshop A:
Crisis Communications Bootcamp

Post Conference Workshop B:
Effective Media Relations As A Crisis Management Tool

Post Conference Workshop C:
Bringing Everybody Along - Practical Ways To Encourage Engagement At Every Level In Your Company

Speakers from the world’s most renowned companies, interactive discussions, practical solutions and a great deal of networking opportunities will make Corporate Communications 09 the must attend event for you.

THE TOPICS WE WILL BE COVERING CRISIS SIMULATION MEDIA RELATIONS EMPLOYEE ENGAGEMENT GOVERNMENTAL AFFAIRS CORPORATE RESPONSIBILITY

KEY BENEFITS OF ATTENDING

•	Implement and effectively deal with crisis management in times of global financial crisis
•	Develop, enhance and protect your organisation’s reputation, brand and image
•	Establish successful governmental relations
•	Creative a positive public image
•	Understand the importance of CSR in times of global crisis
•	Analyse the link between new media and corporate communications
•	Build inside out communication through effective internal communication
•	Use corporate communications to build a strong brand

STARRING:

Lubna Forzley Regional Head of Communications	Donald Steele, Chief Spokesperson
Saswato Das Spokesperson	Barbara Knight Forner Deputy Press Secretary To Laura Bush
Elizabeth Musmanno SVP of Global Communications	Mark Lunn Director, Corporate Communications, DUBAI INTERNATIONAL CAPITAL
Roger Conner Vice President, Communications	Hani Wassim Public Affairs Leader Middle East And Africa DOW CHEMICALS IMEA GMBH
Jon Liden Director, Communications	Rania Rostom Communications Manager GE MIDDLE EAST & AFRICA
Khalid Abubshait General Manager of Government Affairs	S. Narendra FORMER INFORMATION ADVISOR TO THE PRIME MINISTER OF INDIA
Richard Hedges Director, Corporate Communications	David Glendinning Director, Communications And External Affairs BP MIDDLE EAST
Christian Schultz Head Of Communications	Brenda O’Neill CEO THE RIGHT SOLUTION
Philip Dewhurst Head of Public Relations	Chris Kinsville-Heyne Managing Director C3i STRATEGIC SOULTIONS

SOME OF OUR 2008 ATTENDEES: Scottish Widows • Etisalat • HSBC Bank Middle East • Jumeirah Group • ZAIN Group • KPMG • The Fairmont Dubai • Citigroup • Dignity • BPG Public Relations • Coca Cola • BAE Systems • BAA Scotland Glasgow Airport • Vodafone • Mansour Group •  Master Foods Middle East • Cisco Systems • National Bank Of Abu Dhabi • DU • Dubai Healthcare City • Prime Minister’s Office • Nokia • Dolphin Energy • Red Bull • Bahrain Islamic Bank • Visa International • Saraya Services •Mövenpick Hotel • TECOM Investments • Qatar Telecom • Landmark Group • EMAAR • Dubai Islamic Bank • Qatar Islamic Bank • The Executive Council • Commercial Bank Of Dubai • Bahrain Petroleum • BP • Dubai Maritime City • Emirates Bank • Wafi City • Aldar Properties • Metito • Zakum Development Company  • Wataniya Telecommunications  • JT International Cyprus • National Bonds Corporation