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The Nielsen Company:
In a world increasingly defined by global markets, connected consumers and volumes of digital information, The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimize their media mix and establish meaningful customer relationships.
Nielsen is the world’s leading marketing and media information company. We’re passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally. We provide the most complete understanding of how consumers get information, consume media and buy goods and services.
Above all else, our ongoing commitment is to align our business with our clients’ needs to ensure they have a competitive edge in an expanding global economy.
The privately held company is active in more than 100 countries, with headquarters in New York, USA |
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News Group is a news management company founded in 2002, the company and its subsidiaries specialize in the sourcing, distribution, creation, monitoring and analysis of news content in the emerging markets of the Middle East, Africa and the Indian sub-continent. The group includes seven subsidiaries that employ over 300 people. News Group is based in Dubai and operates in 30 countries across the Middle East & North Africa (MENA) region, primarily through its subsidiaries. Our subsidiaries include market leaders such as Media Watch, the region’s leading news monitoring organization, and SocialEyez, the region’s leading social media monitoring and analysis firm. Our client base includes over 1,300 retainer clients ranging from Fortune 500 companies to large regional conglomerates to government organizations. |