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Call For Papers

Do your branding strategies represent forward thinking?
Are your communication strategies maximising new media platforms while retaining the foundation of traditional PR?
Are you an EXPERT in information delivering ROI for ONLINE, BRAND and PR/ COMMUNICATIONS strategies?


IIR Middle East is now accepting papers for the 2nd Annual Total Marketing event taking place from 24 – 28 October 2011 in Dubai. We are looking for Brand, Public Relations and Online Strategy experts and practitioners from all market sectors and from all regions to share enlightening case studies, research and practical examples during this exciting event.

We are bringing together the very best brand, PR and Online speakers, who join us to:

  • Build their profile and that of their organisations by demonstrating their world class capability in their field
  • Network with their local and international peers from a position of eminence
  • Participate in crucial debates on the big issues in the industry

Suggested topics include, but are not limited to:

  • Brand strategy vs Brand execution – How to align them
  • How the PR landscape in the Middle east is evolving
  • Delivering ROI
  • The new Twitter – What is the hottest online consumer peer platform?
  • Brand building
  • Crisis Management
  • Raising awareness
  • Understanding your market
  • Maximising your communication channels to deliver your message

Submission Guideline and Deadlines

To be considered as a speaker for this event, please email samm.medina@iirme.com with the following information by Thursday 15 April, 2011.

  • Proposed speaker name, job title and company name
  • Title of presentation
  • Brief overview of the presentation (1-2 paragraphs plus 3-5 key audience benefits)
  • A short biography and photograph (.JPG or similar)