Certified Financial Marketer 20 - 24 Jan 2008 • Kempinski Hotel,
Mall of the Emirates • Dubai
Successfully Developing And Marketing Financial Products And Services |
Event Overview
By Attending This Five Day Executive Training Course You Will: |
| • | Better comprehend the changing marketing environment for financial institutions in the GCC region |
| • | Understand the integral role of marketing in the development of new banking products and services |
| • | Know how to deal with increased competitive pressure coming from the big global banks |
| • | Understand customer behaviour, segmention and specific market and pricing strategies |
| • | Know how to position your institution to the most valuable High-Net- Worth-Individuals |
| • | Improve the components of effective relationship management |
| • | Discover how to develop a multi-year marketing strategy for financial services and products in your organisation |
| • | Gain long term competitive advantage |
By attending this course, the added benefits you will receive include: |
| • | The ability to use the designation Chartered Financial Marketer (ChFM™) on your business card and resume |
| • | Annual membership to the AAFM professional body |
| • | Access to the AAFM risk management network and body of information online |
| • | Being taught by a leading finance expert from the American Academy of Financial Management |
| • | Membership to the only professional body recognised by the AACSB, the world’s leading collection of business schools |
| • | Preferred access to education centres in USA, UK, Europe, Asia, Middle-East and Latin America |
| • | Qualification for entry into the AAFM Master Financial Professional programme |
| | Access to the AAFM international journal published online |
| • | Gold embossed certificate with your name and designation as a MAAFM (Member of the American Academy of Financial Management) |
| • | Full accreditation fees included in the course fees |
The largest banks, insurance companies and fund operators in the world are all investing heavily in the GCC to capture market share. The region is becoming the most active investment market for foreign banks offering long-term growth opportunities. In this environment, you need to have a clear understanding of your competitive differentiation and be able to create a strong and definitive brand proposition. Many financial institutions in the Middle East seem content to adopt a ‘fast-follower’ approach waiting to see what products and services the new players have to offer, but this approach will undoubtedly lead to loss of market share and decreasing Earnings Per Share (EPS) performance. Much work has been done in new marketing technologies and strategies in the past years, particularly with the introduction of the internet and the strong focus on Customer Relationship Management (CRM), but you also see much more clearly defined customer segmentation analysis and solutions. IIR’s Certified Financial Marketer will uncover marketing strategies and technologies which are essential for success in the Middle East’s changing competitive landscape. Your course director Geoffrey Bye, a specialist consultant to the finance sector will help you develop the skills you need to enable your organisation to develop strategic plans that fuel growth and profitability, while improving customer satisfaction and retention.
This highly practical qualification has been specifically designed for:
• Marketing Managers
• Marketing Practitioners
• Advertising and PR Agency Executives
• Customer Relationship Managers
• Product Line Managers
• Retail Banking Managers
• Sales and Promotions Managers responsible for financial services marketing.
The American Academy of Financial Management
The American Academy of Financial Management™, and its subsidiary the European Institute of Financial Management, is the world’s fastest growing professional association with approximately 40,000 members in over 145 countries hosting and organising certification training worldwide and offering exclusive board certification designations to candidates who meet the highest professional standards and assessment criteria.
The AAFM was chosen in 2006 by Dubai Financial Market (DFM) to conduct the 7-week professional training component of the Kafa’at Programme for graduates entering the brokerage and trading industry. AAFM also has alliances with the Kuwait Institute of Banking Studies, Dubai Institute of Human Resource Development, Dubai Quality Group, Knowledge Village, and many more.
With liaison offices in Dubai, Hong Kong, Kuwait, Singapore, San Francisco, Monterey, New Orleans, Melbourne, Beijing, the Caribbean, India and Europe, AAFM is fast becoming the world’s leading professional association for financial practitioners. The AAFM Executive Designation Programmes also provide the assurance that the holder has met the suggested criteria for graduate credentials set out in the Ibanez US Supreme Court Decision, and are recognised on both the NASD and US Department of Labor websites.