Effective Business Writing

Write emails, letters, professional reports and proposals accurately and concisely

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Registration will be at 7.30 on the first day of the course. Course sessions will start promptly at 08.00 and end at 14.30. There will be two short breaks for refreshments at appropriate times and lunch will be served at the end of each day’s sessions.

How does effective business writing deliver value for you and your business?

Many professionals spend up to three hours each day trying to express themselves in writing only to produce reports, memos and other correspondence that have little impact. The success of your business relies on getting your message across to your audience whether they are your customers or the people who work for you.

You rely on your basic writing skills to deliver results time after time. The Effective Business Writing course will help you to develop your skills further and learn how to write more effectively. The first part of the course will help you structure successful emails and letters that you will find valuable and useful in your professional life. The course then moves into tackling more advanced report writing skills. This is your best opportunity to hone your writing skills and make sure that your message is getting through accurately, clearly and simply.

With interesting problems and projects to practice on, you will find the ideas and inspiration to raise your written communication to the next level.

• Clarify your brief thoroughly before you start to write by asking the 6 WHs
• Keep your vocabulary simple and free of jargon
• Sructure your sentences and paragraphs logically
• Use the correct tone and write in the correct tense
• Create an e-mail etiquette for your organisation
• Develop templates for standard letters and e-mails
• Use the KISS principle to ensure accuracy, brevity and clarity
• Proof read your work systematically
• Set and measure company standards for business documents

Day One - Business Writing – The Basics

• The ABC Of Good Business Writing
• Your Barriers To Good Writing
• Writing For Your Reader
• Writing In Plain English
• How To Structure Your Sentences
• Paragraphs

Day Two - Business Writing – The Basics (Continued)

• Punctuation
• The Clarity Index
• Style And Tone
• Using The Correct Tense
• Structuring Your Message Logically
• Producing Business Letters
• Specialist Letters
• Email Etiquette

Day Three - Report Writing

• Researching Information And Gathering Material For Reports
• Logical Sequencing Of Information
• Planning Your Informative Report – A Suggested Template
• Planning A Persuasive Report – A Suggested Template
• Layout

Day Four

• Technical Writing
• The Different Types Of Technical Reports
• How To Write A Business Case
• How To Write Agendas For Meetings
• How To Write Minutes Of Meetings
• How To Present Financial Reports
• Project Management Reports
• Proof Reading