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IIR Summer Series

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 Defining Your Brand: A Step By Step Approach

13 - 17 Jul 2008  •  Dusit Thani Hotel  •  Dubai



Interactive Course On The Art Of Brand Building

About Your Expert Course Leaders

Amy Morgan, Director of Strategy
Unisono Brand Consultants, Bahrain

As a brand strategist, Amy Morgan has gained experience and expertise across various industries and sectors ranging from aeronautics, construction and finance, to petrochemical, real estate and telecoms. Amy is the Co-founder and Director of Strategy of Unisono Brand Consultants, a consultancy firm based in Bahrain. Amy’s international experience and regional knowledge has been integral in creating business solutions, inspirational brands and marcom solutions for regional and international brands including Prudential, Sabic, Toyota / Lexus and BNH.

Amy utilises a wealth of knowledge gained as a consultant, analyst and strategist to create turnkey solutions that help organisations create strong and sustainable brands – an approach that marries coherent business understanding structure with holistic brand delivery. Under Amy’s direction Unisono’s team of specialist brand consultants and designers (AKA ‘brand warriors’) have focused on delivering ‘meaningful and inspiring value’ to Unisono clients. This philosophy and strategic approach has resulted in many regional branding success stories – creating enterprise benchmarks and achieving powerful ROI through solutions that work on every level.

Sarah Parker, Project Manager and Brand Behaviour Consultants
Unisono Brand Consultants, Bahrain

Sarah Parker brings to the Unisono team a wealth of training experience and a passion for the world of branding and communications. Sarah’s career in academics and training, combined with first class analytical and communication skills equip her with the right tools to inspire positive transformation in those around her.

Sarah’s linguistic skills and her 25-year knowledge of the Middle East add depth to her understanding of how to inspire such positive transformation through innovating learning techniques that support enhanced performance & communication. This regional knowledge is imperative when creating and developing relevant brands and dynamic brand experiences - a key focus for the development of ‘brand warriors’.

With her experience in teaching Arabic and English to non-native speakers Sarah‘s strengths in organization, development, research, implementation and communications help her excel in her position as Project Manager and make her a driving force for high standards and innovative brand strategies.

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