Defining Your Brand: A Step By Step Approach 13 - 17 Jul 2008 • Dusit Thani Hotel • Dubai 
Interactive Course On The Art Of Brand Building
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Event Overview
| Register now if you want to: |
| • | Understand fully the process of building a brand |
| • | Identify the steps involved in defining the brand |
| • | Master the art of brand auditing |
| • | Define the mission and vision of your brand |
| • | Recognise the important tools needed when naming your brand |
| • | Present your brand internally |
| • | Keep your brand alive |
After several months of hard work, trying to identify the most important challenges and issues in branding, it is my privilege to inform you of IIR’s new and cutting edge Defining Your Brand: A Step By Step Approach training course, taking place in Dubai from 13 – 17 July 2008.
As a branding professional you already know that the Middle Eastern market is becoming overcrowded with brands and in today’s competitive market only those that are well defined will survive. This is precisely the aim of this innovative course – to help you fully understand the process of brand building and to assist you in creating a brand that will stand both the test of time and the competition.
|  | To help you achieve this we will bring to Dubai two of the brightest branding minds in the region: Amy Morgan and Sarah Parker from Unisono Brand Consultants in Bahrain. |
We started working with Amy and Sarah for the first time last year at IIR’s successful Brand Manager Conference where they conducted a workshop on Mastering The Art Of Brand Definition. As a result of the overwhelming success of the workshop we are now giving you the unique opportunity to attend a five day branding training course packed full of case studies, interactive sessions and workshops exercises that will help you:
• Understand fully the process of building a brand
• Identify the steps involved in defining the brand
• Master brand auditing
• Define the mission and vision of your brand
• Recognise important tools when naming your brand
• Present your brand internally
• Keep your brand alive
So, if you want to have a well defined brand then register now! Registering is easy! You can phone us on +971 4 3352437 or email us on register@iirme.com. Alternatively you can visit our website at www.iirme.com/brandbuilding
The first three to register before 21 April 2008 will get a free pass to our groundbreaking Brand Summit 08, taking place from 26 – 30 October 2008, featuring forward-looking presentations by 25 representatives of the Top Global 100 Brands including regional marketing directors from Microsoft, Citigroup, Cisco and HSBC.
Don’t think twice, register now to learn all about brand definition from two of the brightest branding minds in the region.Delegates attending this training course should posses a basic understanding of the principles of branding. The programme will be of interest to business professionals involved in brand building, valuation, marketing and advertising. This is a must attend course for Marketing and Brand Managers that want to create a strong brand that will stand the test of time and competition.