Pre-Summit Workshop A - Sunday, 26 October 2008
People Power: Building Brand Value Through Charismatic Brand Behaviours
Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments. Lunch will be served at 14.30 following close of day.
Do we really believe logos, brochures and websites create the global icons of successful business we all admire? Why do certain businesses and people stand out in our minds? What is that mysteriously attractive energy certain people exude? Charisma! Charisma is that ‘magnetic’ quality certain people and businesses posses, a quality of personality that effortlessly draw the attention of others.
Charisma is often connected with an ability to lead, charm, persuade, inspire, and/or influence people – in other words having charisma is a great asset! When it comes to charisma actions really do speak louder than words. Great brands know it’s not what you say it’s ‘how you say it and do it’ that counts. That’s why great brands invest in building great brand personalities and finding great people to live the brand lifestyle – creating charisma on all levels!
If you’re trying to build a great brand through advertising and marketing alone you’re missing out on what may be the most valuable and rewarding commodity you have. Your people! Unlocking the brand leadership potential of your organisation could be the key to taking your brand to the next level. This year’s dynamic executive workshop created and delivered by expert brand consultancy Unisono focuses on building brand leadership potential.
The workshop will explore strategies and techniques for architecting enhanced brand value by gaining buy-in from employees, actively instilling core brand values and building charismatic brand behaviours.
The workshop will be an interactive and engaging session using a combination of case studies and practical exercises and will cover the following:
• Measuring the importance of internal branding and engagement
• Making the distinction between what we do, how we do it, and why we do it
• Understanding who we are – locating our values and personality
• The principles of brand leadership – inspiring transformation
• Building brand values inside-out – so within/so without
• Aligning employee engagement with marketing and communications
• Fostering employee engagement – building pride in the brand
• Cutting edge internal branding communications
• Sustaining employee engagement
Amy Morgan, Director Of Strategy, Unisono Brand Consultants, Bahrain
About Amy
As a brand strategist, Amy Morgan has gained experience and expertise across various industries and sectors ranging from aeronautics, construction and finance, to petrochemical, real estate and telecoms. Amy is the Co-founder and Director of Strategy of Unisono Brand Consultants, a consultancy firm based in Bahrain. Amy’s international experience and regional knowledge has been integral in creating business solutions, inspirational brands and marcom solutions for regional and international brands including Prudential, Sabic, Toyota / Lexus and BNH.
Amy utilises a wealth of knowledge gained as a consultant, analyst and strategist to create turnkey solutions that help organisations create strong and sustainable brands – an approach that marries coherent business understanding structure with holistic brand delivery. Under Amy’s direction Unisono’s team of specialist brand consultants and designers (AKA ‘brand warriors’) have focused on delivering ‘meaningful and inspiring value’ to Unisono clients. This philosophy and strategic approach has resulted in many regional branding success stories – creating enterprise benchmarks and achieving powerful ROI through solutions that work on every level.
Sarah Parker, Project Manager and Brand Behaviour Consultant, Unisono Brand Consultants, Bahrain
About Sarah
Sarah Parker brings to the Unisono team a wealth of training experience and a passion for the world of branding and communications. Sarah’s career in academics and training, combined with first class analytical and communication skills equip her with the right tools to inspire positive transformation in those around her.
Sarah’s linguistic skills and her 25-year knowledge of the Middle East add depth to her understanding of how to inspire such positive transformation through innovating learning techniques that support enhanced performance & communication. This regional knowledge is imperative when creating and developing relevant brands and dynamic brand experiences - a key focus for the development of ‘brand warriors’.
With her experience in teaching Arabic and English to non-native speakers Sarah‘s strengths in organization, development, research, implementation and communications help her excel in her position as Project Manager and make her a driving force for high standards and innovative brand strategies.
Click on any of the following links for more information:
Pre-Summit Workshop A - Sunday, 26 October 2008
Summit Day One - Monday, 27 October 2008
Summit Day Two - Tuesday, 28 October 2008
Post-Summit Workshop B - Wednesday, 29 October 2008
Post-Summit Workshop C - Thursday, 30 October 2008