| 08.00 | Morning Coffee |
08.30 |
Chairman’s Opening Remarks |
| | Amy Morgan, Director Of Strategy, Unisono Brand Consultants, Bahrain |
08.45 |
SAP |
| | Using Your Corporate Brand As A Business Driver |
| | • Understanding how to use your brand to extend your reach, customer loyalty, stature and effectiveness
• Understanding the impact of brand strategy on business results
• Developing a brand architecture that aids customers in their purchase decisions by clearly and consistently communicating your products, services and solutions
Nora Molnar, Marketing Director, SAP Middle East And North Africa, UAE |
09.30 |
HSBC |
| | Applying The “Swarm Theory” To Brand Strategy
This presentation will address the key characteristics of the phenomenon and show how organisations that embrace this trend can form consumer brand advocates and drive brand loyalty. The presentation will highlight examples of how some organisations are already using this phenomenon to their advantage.
Sivakumar Thangartnavelu, Senior VP, Corporate Marketing, HSBC North America, USA |
10.15 |
Networking And Refreshment Break |
10.45 |
Yahoo! |
| | Driving Brand Building Through Employee Engagement |
| | • Putting people first
• Focus on internal culture and its effect on brand building efforts
• Building an ambassadorial workforce
Grant Basset, Head Of Global Talent Acquisition, Yahoo!, USA |
11.30 |
eBay |
| | Grow Your Brand By Finding The Right Digital Partner For Your Business
• The selection process and choosing the right digital partner
• Getting the best out of the relationship
• Managing the partnership effectively
Simon Darling, Entrepreneur, Former Marketing Director, eBay, UK |
12.15 |
Sony Ericsson |
| | Understanding Brand Loyalty As The Ultimate Marketing Goal
• Building a repeat buying culture in your brand
• Ensuring high relative attitude from your consumers towards your brand
• Making sure loyal consumers are handled as “major accounts”
Mohamed Salama, Marketing Director, Sony Ericsson, UAE |
13.00 |
Lunch For Speakers And Delegates |
14.00 |
Nissan |
| | The Nissan Infiniti Case: Growing A New Brand In A Market With Strong And Established Brands
• Competiting effectively with well established names
• Learning from the Infiniti case
• What was done right and what went wrong?
Abhijeet Pandit, General Manager Infiniti Business Unit, Nissan Middle East FZE, UAE |
14.45 |
Harley Davidson |
| | Analysing The Power Of “Brand Groups” For Your Brand’s Success
• Starting a brand group
• Sustaining the power of your brand group
• Using the brand group to grow your brand
Marcel Bode, General Manager, Harley Davidson, UAE |
15.30 |
Networking And Refreshment Break |
15.45 |
Cartier |
| | Spotlight On Counterfeiting: Lessons From Richemont
• Why counterfeiting and brand protection needs to be addressed at a board level
• How and why the counterfeiting ‘Game’ has changed
• Optimising IP efficiency and hence adding value to your brand
• Real life examples based on case studies involving Richemont brands
Bharat Dube, Senior Counsel And Enforcement, Richemont International (Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Alfred Dunhill And Montblanc) , Switzerland |
| |
Regional Perspectives |
| |
Counterfeiting In The Middle East: What Should You Be Afraid Of?
Lara Haidar, Partner, The Rights Lawyers, UAE |
16.30 |
Esprit |
| | Turning Your Brand Into A Lifestyle: The Esprit Case |
| | • Analysing the scalability of the brand
• Key tools used by Esprit
• Learning from experience
Lay Kuan, Wholesale President, Esprit Asia, Hong Kong |
17.15 |
Chairman’s Closing Remarks |
17.30 |
Close Of Summit |