| 08.00 | Registration And Morning Coffee |
08.30 |
Chairman’s Opening Address
Amy Morgan, Director Of Strategy, Unisono Brand Consultants, Bahrain |
08.45 |
Keynote Presentation |
| | Branding For The 21st Century: What Do You Need To Know?
• Why are some brands dying out?
• What you need to do to sustain your brand
• How to fight your competition!
Vahid Mehrinfar, Executive Principal And Chief Brand Futurist, Vahid Associates Brand Futurists, Bahrain |
09.30 |
Exclusive Brand Summit Address |
| | Analysing The Growing Trends Of Mergers And Its Effect On Branding
• Choosing the right elements of all branding strategies
• Successfully unifying different brand values into one concept
• Sustaining the “new” brand
David Bennett, Marketing Director, Emirates Bank NBD, UAE |
10:15 |
Networking And Refreshment Break |
10.45 |
Microsoft |
| | Expressing Your Brand’s Vision Through Effective Brand Strategy
• Analysing the connection between brand strategy and brand vision
• Finding the right components of your marketing plan to create your brand strategy
• Using brand strategy to ensure consistency in your brand’s behavour
Fernando De Sousa, General Manager Business And Marketing Officer, Middle East and Africa, Microsoft Corporation |
11.15 |
Coca Cola |
| | Effectively Handling Crisis With Your Brand
• Preparing yourself before the crisis happens
• What to do when the crisis happens
• Preserving the status of your brand through crisis
Philippe Georgiou, Public Affairs And Communications Director, North And West Africa Division, Coca Cola Corporation, Egypt |
11.45 |
HP |
| | Reaching Your Consumers With Your Brand
• Growing your brand with emotinal marketing
• The power of instore marketing and branding
Sharifa Hady, Marketing Manager, HP, UAE |
12.15 |
Transformation Brand Leadership |
| | • Being a great brand leader
• Visioning break through results
• The art of transformation
Amy Morgan, Director Of Strategy, Unisono Brand Consultants, Bahrain |
12.45 |
Lunch For Speakers And Delegates |
14.00 |
Special Dubai Drums Networking Session |
| |
Get Out And Drum – It Makes The World A Better Place
There’s nothing quite like a drumming experience to unify teams, energise groups and bring people together. It’s a dynamic, powerful and unique experience that has been around since the dawn of time – it worked then and it works now! The great thing is that group drumming transcends all boundaries. Suddenly it doesn’t matter anymore who you are, where you are from, or what you do for a living. Everyone communicates through the language of rhythm. Everyone that takes part in this session becomes equal and it quickly becomes apparent that what you can achieve together is far greater than what you can do alone. It is an interactive, musical, group experience that you will never forget and talk about for months to come. |
14.45 |
Disney |
| | The Disneyland Paris Story: A Quest For Experiential Branding And Cultural Adaptation
• Changing your branding and marketing strategy to adapt to new trends
• Experimental marketing and its role on branding
Francois Banon, VP Communications Europe, Disneyland Paris, France |
15.30 |
Vodafone |
| | Positioning Your Brand: Making Sure Your Brand Is Different From Your Competitors
• Finding out where your brand is located
• Ensuring individuals can tell your brand apart from others
• Using different marketing strategies to successfully position your brand
Dina Ezzat, Marketing Communications Manager, Vodafone, Egypt |
16.15 |
Networking And Refreshment Break |
16.30 |
Cisco |
| | The Role Of PR In Creating A Strong Brand
• Defining how PR can help your brand
• Analysing which tools to use when looking to improve communication
• Studying best practice
Samer Costantini, Regional PR Manager, Cisco, UAE |
17.00 |
Airbus |
| | Building Sustainability Into The Heart Of Your Brand
• Understanding the green issues and finding your angle
• Inserting sustainability in your brand
• Stimulating your team to think green
Andrea Debbane, Vice President, Communications Strategy, Airbus, France |
17.30 |
Chairman’s Closing Remarks |
17.45 |
End Of Day One |