Internationally renowned names choose PALME Middle East as their preferred event for AV, Lighting, Systems Integration and Entertainment Industry to target the regional buyers
DUBAI: Featuring more than 200 leading names from 35 countries, preparing to showcase thousands of products, PALME Middle East is now regarded as the choice of international companies wanting to strengthen their share in the burgeoning MENA market.
PALME Middle East 2010 is scheduled from 18 – 20 April at the Dubai International Convention and Exhibition Centre, regarded as business hub with booming AV, Lighting and Systems Integration market.
Continuing growth in the number of projects nearing completion worth billions of dollars – coupled with a resilient economy – gives PALME the distinctive edge over any other show worldwide and offers an excellent opportunity for specialised products to find their niche in the Middle East.
According to exhibition director Alex Heuff, “A recent industry survey shows buying trends have changed tremendously with the advent of global economic meltdown, buyers are now sourcing products from trade events held within their region more than ever, due to factors such as reduced spend on international travel to more favourable local prices making it inevitable for manufacturers and suppliers to expand their reach in regional markets”.
More than 62% buyers confirmed that they would like to source AV, lighting, systems integration or entertainment products from events held within their region of operation. In addition, a whopping 87% of previous show visitors surveyed confirmed that they will be attending PALME Middle East this year.
“The education aspect of the show will be one of our key highlights for this year,” said Alex Heuff, Event Director for PALME Middle East. “The support from CEDIA and InfoComm Academy as our Official Education Providers adds tremendous value to the participants’ experience at the show, drawing not only the tradesmen to the exhibitors, but also technicians and consultants that play a vital role in reaching buying decisions at any trade event. We are also proud of the support from our sponsors to this years edition, our Platinum Sponsors are Ateis Middle East and AVI Electronics, Gold Sponsors are Circuit Gulf & Christie Digital and Silver Sponsor is Production Technology”, Alex added.
Now adding Live Events Technology to its already established portfolio of conferences, including AV and Lighting, PALME Middle East is poised to congregate more than 300 delegates under one roof to listen the likes of Alexander Hennig, Creative Director, LOBO, Germany; Wim De Geest, General Manager Middle East Media & Entertainment Division, Barco, UAE and Dr. Omar Khattab, Associate Professor, Department of Architecture, Kuwait University, Kuwait.
Converging Systems Integration and Installation Technology together with Entertainment and Music, some of the major features at PALME this year will be a fully automated working home on the show floor by Circuit and the region’s first ever display of the latest state-of-the-art AV Golf Simulator by Full Swing, in addition to the popular laser show by LOBO.
Following the success of the Middle East Lighting Design Awards, MELDA, the organisers IIR Middle East recently announced the launch of a more comprehensive and all-encompassing Awards night for the whole industry – the PALME Awards. The inaugural PALME Awards ceremony sponsored by Christie Digital, InAVate, Pro Audio Middle East & Mondo dr, will recognise and reward innovation and technical excellence covering 12 categories for AV, audio technology and lighting design as well as a special awards for the most significant individual who has contributed to the AV Industry in the Middle East, which will be voted by the people.
Revealing details of exhibitors already signed up, Heuff said the 2010 event is 95% sold out. “With leading names already committing to PALME, including Neumann Mueller, Prolyte, Lobo Electronic, Yamaha, Eurotruss, Production Technology, Almoe AV, Robe, Meyer Sound in PALME as well as Extron, AMX, Galtech, Da-Lite, Mitsubishi, BARCO on the INSTALL side, the show has turned out to be a great achievement considering the current economic climate and just demonstrates the importance the industry places on PALME as the leading platform for the Middle East and North Africa markets.”
Last year, the show welcomed more than 6000 visitors. While the 2010 edition of PALME Middle East is still 10 weeks away, more than 2000 decision makers and industry professionals have already registered, clearly advocating the market trend and setting the scene for high visitor attendance.
Now in its eight year, PALME Middle East promises delivery of quality new visitors through its expanded marketing campaign. PALME Middle East consists of three key show segments: PALME, for professional audio and lighting; INSTALL, for systems integration; and MUSAC, for professional DJ and musical instruments and accessories.
For further information, please visit: www.palme-me.com
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Call: +971 4 3365161
Email: palme@iirme.com