Effective Business Writing

31 May - 4 June 2009 • Doha Marriott Hotel • Qatar

Course I : Accurately And Concisely Writing E-Mails And Letters
31 May – 1 June 2009

Key Benefits Of Attending This Highly Beneficial Course:
• Useful tips to drafting professional letters and emails
• Know when to use which method of communication
• Choose the appropriate tone in business communication and formality
• Structure your document to get your message across clearly and succinctly
• Check your communication for accuracy and clarity – how to make sure it  
  is correct

Course II Professional Report And Proposal Writing
2 – 4 June 2009

Key Benefits Of Attending This Highly Beneficial Course:
• Plan your documents and make the most of your available time
• Adopt thinking techniques to develop a persuasive argument
• Structure a complex document from the bottom-up
• Analyse and convince your audience
• Summarise and write for a senior readership

 Attend Both These Practical Courses And You Will:

  • Improve your writing confidence by using current business standards for English usage and clarity
  • Write effective correspondence and reports that get the results you want
  • Use templates and layout guidelines to streamline your writing process
  • Clarify your brief before writing to successfully tailor your style to your intended audience
  • Increase your credibility by communicating logically, concisely and professionally
  • Ensure your written communication gets your message across clearly
  • Learn how to structure all types of formal written documents
  • Produce professional correspondence
  • Improve your internal and external communication
  • Use e-mail more effectively
  • Avoid common errors of grammar and punctuation
  • Adapt your writing style according to the reader and the nature of the communication

About The Event

Do you know that many professionals spend up to three hours each day trying to express themselves in writing only to produce reports, memos and other correspondence that have little impact? The success of your projects and ultimately, of your business, relies on getting your message across to customers and to the people who work for you.

Now is the time to build your skills and the skills of your team, to keep your edge in an ever competitive market.

Through five days of lectures, workshops, practical exercises and discussion, IIR’s two-part Effective Business Writing course will help you learn how to write more effectively and work as a strategic partner with fellow communicators in your company.

Led by professional communication consultant and one of IIR’s most popular facilitators Anne McDougall, Course I – Accurately And Concisely Writing E-Mails And Letters will help you structure effective emails and letters that you will find valuable and handy in your professional life. Course II – Professional Report And Proposal Writing then moves onto tackle more advanced report writing skills. Attended together, these courses will be your best opportunity to hone your writing skills and make sure that your message is getting through accurately, clearly and simply.

How does effective business writing deliver value for you and your business?
As somebody involved in writing on an everyday basis, you rely on your basic writing skills to deliver results time after time. But you should take the opportunity to step back, recharge and further develop your communication skills so that you are ready for new challenges at work, promotion
or the introduction of new media channels.

The best way to develop your skills is with the help and support of other writers and communicators, under the guidance of an expert coach. With like-minded individuals, and interesting problems and projects to practice on, you will find the ideas and inspiration to raise your written communication to the next level.

This course will cover the four keys to good business writing:
1. Clarifying your aim
2. Language
3. Structure
4. Layout
 

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